Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Marketing in the Age of Google, Revised and Updated

ebook
Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.

  • Updated statistics, tools, and recommendations
  • Details about the latest changes from Google, Bing, and the overall search landscape
  • Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"
  • Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix
  • Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: March 20, 2012

    OverDrive Read

    • ISBN: 9781118343005
    • Release date: March 20, 2012

    EPUB ebook

    • ISBN: 9781118343005
    • File size: 24029 KB
    • Release date: March 20, 2012

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Search has changed everything. Has your business harnessed its full potential?

    A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.

  • Updated statistics, tools, and recommendations
  • Details about the latest changes from Google, Bing, and the overall search landscape
  • Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"
  • Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix
  • Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 20, 2012

      OverDrive Read
      ISBN: 9781118343005
      Release date: March 20, 2012

      EPUB ebook
      ISBN: 9781118343005
      File size: 24029 KB
      Release date: March 20, 2012

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English